Clik here to view.
3 Links (#5): Blog Posts Worth Checking Out
This is the fifth installment of 3 Links. Day-to-day I spend a fair bit of time reading other people’s blog content. These are 3 blog posts that I’ve read in the last week or so, that I recommend you...
View ArticleClik here to view.
Real-Time Social Media Marketing Process Doesn’t Need To Be A Paradox
Real-time social media marketing can be incredibly powerful as it adds elements of context and relevance to your social media content and audience interactions. The challenge for many organizations is...
View ArticleClik here to view.
4 Great Social Media and Business Lessons from Xbox One’s Announcement Blunder
Ugh. That just about sums up Microsoft’s Xbox One announcement. You can read about it here, here and here, but to sum it up, thus far, it’s been just shy of a disaster. For those who haven’t followed...
View ArticleClik here to view.
The Timing of Contextual Relevance on Social Media
There have been numerous examples in recent history of businesses and brands taking full advantage of timing and contextual relevance to amplify their message on social media. Sony recently capitalized...
View ArticleClik here to view.
Super Bowl Real-Time Social Media Marketing is Exciting and a Little...
The real reason I’ve historically been so interested in the Super Bowl really has nothing to do with the competition on the field, but more to do with the competition for consumers’ attention and...
View ArticleClik here to view.
A Real-Time Marketing Wake-Up Call
Real-time marketing is here, and it has been here, to stay. There is huge opportunity for businesses and brands to interact with their audiences in real-time. Businesses and brands, however, shouldn't...
View Article
